Why does the Kia Soul commercials have hamsters?

i just noticed the commercial has hamsters, and that is pretty random.. why do they have hamsters?


It's so the car will appeal to their fan base - rodents.....


They wanted to give a shout out to the hamsters under the hood that power it.


Because they are a cheap company that doesn't want to pay actors to do anything. Plus people in the know would take a pass on endorsing cars that are generally well known for being pieces of sh**.